Quit Games
The Ask:
Convince teens aged 13-17 in Florida to stop or never start using nicotine.
The Insight:
Cool isn’t instinctive, its downloaded. Nicotine slips into teen culture the same way FYPs do, so what if we subtly flip the script where they already are without them even noticing?
Big Idea:
Create a dramatic content series that shows how unbearably embarrassing it is to be addicted to nicotine.
Role:
Art Dirctor and Copywriter
Client:
Tobacco Free Florida
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
