Quit Games

Create a dramatic content series that subtly flips teen culture in Florida by showing how embarrassing nicotine addiction really is, to convince 13-17-year-olds to never start or stop using it.

Role:

Art Dirctor and Copywriter

Client:

Tobacco Free Florida

What is Quit Games?

Quit Games is a dramatic content series disguised as a reality competition show, with one core message: how unbearably embarrassing it is to be addicted to nicotine.

The series will feature 7 nicotine addicted contestants as they compete to win a $50,000 prize for resisting their withdrawals.

The catch is, there is no winner. Because like we all know, no one ever wins when nicotine is in play.

And by the way… Tobacco Free Florida is a government agency, so we had to get creative with how and where our “ads” appeared.

Trailers and Teasers

Short Form Content

Challenges

With every great reality game show comes unexpected challenges, twists, and turns.

As the content series continues to drop, the unsettling realities of nicotine withdrawal will unfold, becoming a spectacle through social media.

Drama

Our teen audience will continue to witness our contestants do embarrassing and demoralizing things to satisfy their nicotine cravings, discovering the toll addiction takes on their minds, bodies, and reputations.

Embarrassment

We’ll get to know our characters and their own personal struggles a bit better as the effects of their withdrawal unfold.

Individual Characters

Youtube

This series is built around our 10-minute Beast Games-style episodes teens love. Dropping weekly on YouTube for 8 weeks, each one brings nonstop entertainment—and a clear message: nicotine is embarrassing.

Social Media

Instagram Static Posts

We’ll amp up the Quit Games conversation by sharing static content of our most memeable, repostable, and gag-worthy moments on Snapchat and Instagram.