Bring Back The Worm
Young people aren’t dancing enough anymore, so Trolli is bringing back the worm.
Role:
Art Dirctor and Copywriter
Client:
Trolli
:30 TV Spot Storyboard
Teens are standing around at a school dance awkwardly scrolling on their phones.
[Boring, outdated music plays]
A girl grabs a Trolli’s worm from the candy bowl and takes a bite. Tight shot on her mouth eating the worm.
Her faces lights up and she smiles wide.
[Sound: Electric zap / taste explosion]
The Trolli worm being chewed, glowing and twisting like it’s activating something.
She approaches the dance floor and confidently enters the center of the circle.
She begins doing the worm, attracting the attention of the whole crowd.
V.O. : “Bring back the moves. Bring back the moment. Bring back the worm.”
Moodboard
